How can packaging enable the Circular Economy?

How do we make flexible plastic packaging part of the circular economy?

We were overwhelmed with the positive response to our webinar held in partnership with Packaging Europe, with over 1500 individual sign ups to attend and over 300 submitted questions.

The hour long webinar provided the opportunity to hear from Dow experts, covering Dow’s Circularity Strategy and topics such as Design for Recyclability as well as taking a look at Mechanical & Feedstock Recycling solutions and Bio-based Plastics, before ending with some audience Q&As.

Below you will be able to watch the webinar in its entirety, but we’ve also clipped the video into the different discussion areas so you can quickly engage with a specific topic.

Watch the full ‘Packaging and the circular economy webinar’

The full Packaging Europe Webinar on Dow’s Circularity Strategy, Design for Recyclability, Mechanical & Feedstock Recycling solutions and Bio-based Plastics.

Individual webinar topics

Below you will find four shorter video segments for each of the individual topics that were covered in the complete webinar: Dow’s circularity strategy, Design for recyclability, Bio-based plastics, and Mechanical and feedstock recycling solutions.

Dow’s circularity strategy

Marco ten Bruggencate, Commercial Vice President EMEA at Dow Packaging & Specialty Plastics, delves into Dow’s approach to a circular economy. Simply put, in a circular economy, we minimise the impact and amount of resources required for production and use. Then at the end of their useful life, products and materials are recovered as efficiently as possible so they can be used again.

Design for recyclability

Romain Cazenave, EMEA Group Marketing Director Packaging, and Karin Katzer, Global Pack Studios Marketing Director, discuss how to design packaging for recyclability right from the start, choosing materials that work together to create packaging that satisfies performance requirements throughout its lifecycle while being recyclable.

To make this possible, Dow offers a holistic portfolio of products, services, capabilities, and strategic partnerships that support brand owners and converters to meet recyclability targets with their packaging structures.