Designing the Circular Economy

Are you ready for the EU Green Deal? Explore solutions at hand.

Having previously introduced the Plastics Sustainability strategy, now it is all about implementation. Throughout 2020 and into 2021, the Dow team has been actively collaborating with value chain partners to bring packages to shelves which are designed for recycling.

In this hour-long webinar, we shed light on the complex and dynamic regulatory landscape focused on plastic packaging, explore the current situation on the collection and recycling of films and flexible packaging, and discuss the intersection of EPR fees with the legal and market drivers for recyclable packaging. With examples we show how we can help brandowners and our customers get ahead of the curve.

Below you will be able to watch the webinar in its entirety, but we’ve also clipped the video into the different discussion areas so you can quickly engage with a specific topic.

Watch the full ‘Designing the circular economy’ webinar

Are you ready for the EU Green Deal? View the full Packaging Europe Webinar on Dow’s solutions with partners to design flexible plastic packaging for mechanical and advanced (chemical) recycling.

Individual webinar topics

Below you will find three shorter video segments for each of the individual topics that were covered in the complete webinar: Dow’s circularity and low carbon strategy, ready-to-use recyclable solutions, and policy panel on recyclability.

Dow’s Circularity and Low Carbon Strategy

Marco Ten Bruggencate, Commercial Vice President EMEA at Dow Packaging & Specialty Plastics, explains Dow’s ambition to be the leading provider of circular polymers with the lowest carbon footprint, focusing on four major strategic pillars.

Ready-to-use Recyclable Solutions

Romain Cazenave, EMEA Group Marketing Director Packaging, introduces available technologies and commercial solutions at hand. Explore technologies for barrier incorporation into mono-PE packaging, PE-rich thermoforming as well as oriented PE technologies for excellent stiffness, toughness and optics of the pack – solutions which are a reality today.

Policy Panel on Recyclability

With Kate Geraghty, Director of Advocacy EMEA, Dow Packaging & Specialty Plastics, Dennis Kredler, Director, European Union Affairs and Head of Dow’s Brussels Office, and Peter Sandkuehler, Director of Sustainability EMEA, Dow Packaging & Specialty Plastics, interviewed by Judith Hicks, Business and Sustainability Communications Leader.